Viral Videos

Viral video is a term used to refer to a video clip that has gained popularity through Internet. Most of these videos are shared through emails, instant messages, and blogs; while some are distributed through MMS and bluetooth technology.

The popularity of viral videos are influenced by a number of factors. These includes the widespread use of camera phones, the availability of inexpensive editing tools, as well as the technology of the Internet. Video sharing websites and networks also play an important role in making these videos available for viewing.

Most viral videos contain humorous content while some features interesting and creative ideas. Some videos also bank on the popularity of celebrities by making parodies of popular scenes from ads, movies, or television.

Viral videos are now considered as an Internet phenomenon. Almost everyday, countless numbers of World Wide Web users post and browse such video clips.

While most of these videos occur in an unstructured manner, many companies and organizations are looking at the potentials of this phenomenon for marketing use. Big companies create their own versions of viral videos to promote certain products or services. Sponsoring individuals to make viral videos that feature a certain brand is also a common marketing strategy.